Strategies to optimize voice search:


Now that you know what voice searches are and why you should take them into account in your SEO strategy, let’s look at some tips that will help you obtain better results:


  • Bet on long tail keywords.
  • Answer questions.
  • Create FAQs or Frequently Asked Questions pages.
  • Optimize your posts to appear in featured snippets.
  • Use natural language.
  • Optimize the loading speed of your website.
  • Improve your EAT parameters.
  • Boost “near me” searches.
  • Improve the readability of your content.

Below, I will tell you in detail what each of these tips consists of and how to implement them in your SEO strategy.

Bet on long tail keywords:


As I have already told you in the previous point, one of the main differences between voice and written searches is that when people do a voice search they express themselves in more natural language. This means that, among other things, they use full phrases or questions in their searches.

At an SEO level, this means that your searches use what are known as long tail keywords; longer and more specific keywords that, although they have a lower search volume, have a greater chance of converting because they respond in a more direct and concrete way to the user’s needs.

My recommendation to implement this type of keywords is that you use the contents of your blog. A very interesting way to attack these types of very specific keywords – especially if they are questions – is to literally include them in the H2s of your text while using a more general keyword as the main keyword.

Answer questions:


This factor is closely related to the previous point and also with the data that we have seen at the beginning of the article. A very common way for users to use voice searches is to ask questions to their smartphone.

Therefore, a very interesting way to optimize your content for voice searches is precisely to answer those questions. As I told you before, a good way to do it is directly by introducing them in your articles as an H2 or H3. If the topic is interesting, you can use it directly to develop an in-depth article.

By the way, although we will look at it in more detail a little later, answering questions also serves to increase your chances of appearing in featured snippets or rich snippets.

Tip for finding interesting questions about your niche? You can use Answer The Public to find out what questions users are asking about topics related to your product, industry, or service.

Create FAQs or Frequently Asked Questions pages:

FAQs or Frequently Asked Questions are, as their name indicates, a great formula to answer the main questions that users may have about your company but also about your sector or type of product/service.

As I told you in the previous point, a great strategy to optimize your content for voice searches is to answer questions. Therefore, creating an FAQ page or adding this section to one of your existing pages will help you increase the chances of your content appearing in voice search results.

Optimize your posts to appear in featured snippets:

Featured snippets, featured snippets or rich snippets increase your chances of appearing in voice searches since they answer user questions in a quick, concise and effective way.

In fact, this Backlinko study notes that 40.7% of voice search results come from a featured snippet.

Here are some tips to optimize your content to boost your chances of getting a featured snippet:

  • Answer questions that users are actually asking.
  • Structure your content correctly using H2, H3, etc.
  • Use short, concise and concrete answers.
  • Includes lists, tables and summaries.
  • Add images, infographics and videos.


Use natural language:


As we have seen before, a big difference between voice and text searches is that the former use more natural language. Therefore, if you want to optimize your content for this type of search, my recommendation is that you use language that sounds as natural and familiar as possible.


There are two specific tips to make your texts look more natural:


Use colloquial words and slang: Write how you would express yourself talking to a friend. Logically, it is not a question of going overboard either; Your text has to continue to be informative and adapted to the level of formality that your company requires, but there are certain terms that can give it that pleasant and friendly touch that you are looking for. This advice will also help you give your text a closer touch and connect better with your audience.

Bet on the first person and the second person singular: Personally, I really like texts written with “me for you” although in content that is not signed. In recipes, tutorials and similar content I always recommend using the first person plural to detail all instructions.